Case Study – Backpacks 4 VIC Kids

Charity and Cause

Backpacks 4 VIC Kids is a Victorian-based charity delivering essential material aid to vulnerable babies, children, and youth in crisis. Their mission is to ease anxiety, restore dignity, and bring comfort during times of displacement.

Support packs are thoughtfully developed in consultation with frontline services and filled with items such as clothing, hygiene products, and school supplies. These packs are distributed to children facing homelessness, family violence, emergency relocation, and out-of-home care situations.

The Goal

The aim was to create a website that would reflect the impact of Backpacks 4 VIC Kids while functioning as an effective tool for driving engagement, communicating programs, and connecting users with ways to help or seek support.

The design direction was bright, optimistic and child-friendly, balancing the seriousness of the cause with a hopeful, uplifting tone. Clear messaging and calls-to-action guide users seamlessly through key areas, including understanding the mission, getting involved, or accessing support services.

The Approach

At Theartistree, we designed the website with a purpose. We wanted the site’s look and feel to be bright and hopeful, reflecting the charity’s child-focused mission and the seriousness of the cause.

The design focused on creating an intuitive, user-friendly experience. The content was structured to communicate the charity’s mission, impact, and services while guiding visitors through its programs and support pathways.

SEO best practices were implemented throughout, ensuring the site is discoverable by those looking for child support, crisis aid, or ways to get involved.

The Results

The finished 12-page WordPress website is vibrant, easy to navigate, and purpose-driven. It communicates the organisation’s mission with clarity and warmth while offering streamlined access to practical information and engagement opportunities. From spreading awareness to encouraging donations, the platform supports every aspect of the charity’s work.

Theartistree is proud to support an organisation providing meaningful, hands-on work in the lives of vulnerable children. This project reflects our ongoing commitment to building websites that make a meaningful difference.